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CUBE3/LARRY ROSENTHAL BIOGRAPHY
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In 1990, Cube Productions Inc. under the leadership of owner Larry Rosenthal was a founding element of what became to be known as “Silicon Alley” in New York City. Now 20 years later, Larry continues to pioneer ideas and projects in the world of digital design and media for clients in the entertainment and corporate worlds. Larry’s work experience has focused on being a producer, designer and director for both television and digital media. He has worked for over 20 years creating the look and ideas of worlds, products, and environments for clients ranging from entertainment companies like SONY, Paramount, AOL, MTV and CBS to more corporate companies like Proctor and Gamble and Sara Lee Corp. His credits in science fiction and genre design go back to the production design of the “Adventure of the Galaxy Rangers”, the first daily animated science fiction television show to include 3D computer graphics in 1986. Larry also co created and visually designed the “Maintenance Men’s Lounge” a late night pilot for ABC television that was created using the first AVID edit and PC based digital EFX for a one hour show produced in NYC. The “MML” was later developed into a CD-ROM game for Paramount Interactive. Other Sci-Fi related projects include the Production design for the development of SNOWCRASH CDROM for Paramount Publishing and the design and direction of the DC COMICS CDROM for GT Interactive in 1996. His ELECTROPOLIS and the X FILES Online Projects for Delphi Internet /News Corps/Fox Online in 1994-5 were early online community designs that today are commonly known as "social media websites.". Moving to California in 1997, Larry continued to work on genre related new media projects and Games as they began to go 3D and Online. He worked on the development of the SPAWN and Lost In Space 3D VRML games for Intel/Mediadome/Hollyworlds, and while in Los Angeles he created and sold/licensed to AOL/Asylum internet his 3D website “STARBASE C3” as well as contributing to the design of the Entertainment Asylum’s Sci-Fi, Action, and Comedy Zones. The “STARBASE C3.com” site was the first 3D /FLASH//E-commerce website building a community of sci-fi fans online via AOL and the web. It's design and business plan predated almost all virtual worlds, social mmo's, and virtual product website's that are flourishing today.
Leaving LA for SF in 1998 Larry worked with Stormfront
Studios on the design direction and creation of “The Pool of Radiance II
"- A Dungeons And Dragons RPG that shipped in 2001.
During the 2000s Larry spent his time consulting with web3d and video
streaming companies such as Brilliant Digital , MIndAvenue, Altadyn and Veon. Acting as an
evangelist, consultant to the developer community, and entrepreneurial
director/designer for these cutting edge products and technologies, he developed
prototype projects and relationships for these clients. In 2001 he produced the LABZONE
website for SHOWTIME Networks, The site was the first web3d/virtual worlds
news/gallery/festival site produced by a cable media company.
Larry’s experiences in the new media community led to his founding of the New York VRMLSIG, the nation's first virtual reality modeling language non for profit users group in 1996 as well as the SFWEB3D group in 2001.. He has written on 3d design, virtual worlds and technologies for many trade magazines, has had frequent speaking roles at industry trade shows, and the documentation of past projects of his has appeared in magazines such as WIRED, NEWMEDIA, Macweek, MSNBC, and multiple books published by the Coriolis group on 3D design and New Media.
During the last few years and the popularity of virtual
worlds and web3d becoming mainstream, Larry has been working with clients both
public and private to deliver the next generation of virtual worlds and web3D
game-like immersive content and entertainment. With the Second Life explosion of
Virtual Worlds/ web3d Interest Cube3 worked with technology companies like Verizon
and Swisscom, and media agencies such as Mediacom and others to create
unique VR world experiences and projects with the platform.
As the web3d and virtual worlds technologies begin to change
in a third phase of public usage, Cube3 and Larry continue to work, now from
Florida, on browser based and social virtual worlds platforms, games and
projects.
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