27 Jun Apple Blossom 12 Carmike Cinemas Open for Business
June 27, 2013?
By Hayley Mason
??????WINCHESTER, VA – The wait is finally over for movie-goers in Winchester. The Apple Blossom Mall is now ready to welcome guests to the new Apple Blossom 12 Carmike Cinemas.
“We walked in and the lighting and everything is just beautiful,” says Michelle Madagan. “Even the outdoor space that they have is just very cool. It looks like they’ve got a lot of high-tech things going on,” she adds.
The 12 screen theatre has been a year in the making. It’s the final addition in the mall renovation project. The star attraction is the new Big-D auditorium, the newest of only 18 others in the entire country.
“There are nearly 500 seats in the auditorium, one of the largest in the area,” says Terrell Mayton, Marketing Director for Carmike Cinemas, of the Big-D. “The seats are plush, high-back, rocking leather seats; very, very comfortable just like a screening room in a motion picture studio. Our screens are three-and-a-half stories tall by about 80 feet wide. It has a proprietary coating that makes it ultra bright.”
The Big-D theatre will show a different movie every week alongside a number of new movie releases that will be shown on the other screens throughout the summer.
One of the perks of the new Apple Blossom 12 Cinemas is that there is no outdoor box office. Guests are ushered in through the front door to the concession stand where they can get a snack and movie ticket together.
“We’ve known for our guest experience, to make sure that all of our guests that come to see a movie at Carmike Theatre feel warm and welcome and they they’re served very quickly,” Mayton says. “That’s why
we don’t have a box office. We don’t like to see people waiting in lines. We want them to move through very quickly.”
The Apple Blossom 12 opens Thursday night at 7 p.m. with a charity gala. Tickets are just $2, so are small drinks and popcorn. Proceeds from the opening will go to the United Way of the Northern Shenandoah Valley.